![]() ![]() ![]() Gaspard Augé of Justice arrives on a Lime e-bike to Rock Bottles, a natural wine and record shop. ![]() “The proximity means it’s easy for companies to meet and collaborate,” says Della Rosa.Ĭheers: Gaspard Augé of Justice and pop producer Paul Prier in the wine bar and record shop Rock Bottles. From vacant butchers, bakeries and barbers shops emerged new independent record labels, management offices and studios. The area was in a state of disrepair in the early 00s when Mila was formed, according to co-founder Enrico Della Rosa, with “shops abandoned and often squatted by dealers”. The organisation Marché Indépendant des Labels du Dix-huitième, or Mila, which describes itself as an “incubator of musical projects”, has played no small part in this transformation, working with amenable local officials to let abandoned stores for a low rent. F Com took up residence in a former butcher shop Record Makers settled in a dilapidated old bakery where famous 1960s chanteur Joe Dassin used to pop in for his croissants. In my area I would say it was almost a ghetto.” Only Eric Morand and his label F Com had “dared” to move to the district at that time. “It was just people walking through to get home or from one point to another,” says Du Cros, who moved his offices to Rue André Messager after being priced out of trendy Marais in the 4th arrondissement in 2004. Marc Teissier du Cros, manager of the band Air and Record Makers label co-founder, remembers a time when “the neighbourhood was dead”, deserted by tradespeople at the turn of the millennium. Things haven’t always been so rosy at the bottom of La Butte Montmartre. ![]()
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